Building a ‘Beauty Brand’ Veet India

Building a ‘Beauty Brand’ Veet India Beyond Hair Removal Executive Summary The solution attempts to address the transition of Veet from a hair removal brand to a true beauty brand. Starting with a study of the depilatories market in India and Veet’s growth over the years to create a platform, the results of the primary research have been presented. The primary research was a combination of questionnaire based research and PAPIs (paper aided personal interviews). The brand awareness of Veet was measured through both recognition and recall of the brand. The salience for the competitor brands like Anne French and Fem were also analyzed. Responses were gathered to identify the preferred usage locations of hair removal products. The product attribute associations, both positive and negative, were measured. An assessment of the brand personality was also undertaken by means of projective market research techniques. A combination of the strong functional values along with the emotional benefits was used to identify the key categories that were suited for brand extension. Elimination of product categories were based on reasoning related to inappropriate associations as well as data on market dynamics achieved from secondary research. Finally, three extensions in two phases have been proposed with a market potential study for each. Highlights of the communication strategies have also been proposed. The recommended strategy aims to initialize the transition of Veet as a true beauty brand in the coming years. Contents Executive Summary2 Introduction3 Hair Removal Market in India3 Veet in India6 Veet Brand Image6 Primary Research amp; Data Analysis7 Research Overview7 Data Analysis8 Brand Equity, Brand Personality amp; Possible Extensions12 Brand Equity12 Brand Personality Model12 PossibLe Extensions13 RoadmaP amp; Positioning16 Brand Extension plan16 Positioning In New Segments17 Conclusion19 Introduction Personal care sector covers segments like hair care, body care, baby care etc. In India this sector is currently valued at around INR 320 billion and is posting robust growth year-on-year. Veet is player in the niche depilatories segment within this market. Hair Removal Market in India Hair Removal or depilatories segment in India is relatively niche segment. It is valued at around INR 4 billion which means its contribution to the personal care market is a modest 1. 27%. While the market size is small the segment has tremendous potential and has been seeing robust growth year on year. As seen above, the segment was a ‘late bloomer’ showing exponential growth in 2004-05 and in 2006-07. Over the past few years year on year growth has stabilized around 19%. To better understand the nuances of this segment one must look at target consumer segments as well as the competing brands in this space. Brands in Depilatory Segment The brands dominating this segment are: Anne French dominated this category as the first mover and the only player for almost 4 decades. Anne French’s product positioning was primarily functional showing usage and highlighting product attributes. The entry of Veet in 2004 changed the face of the market with player moving from product centric, functional adverts to emotional benefits. Veet’s entry and new positioning strategy also explains the 60% y-o-y growth spurt in 2004-05. Currently Veet is the market leader in hair removal creams with a market share of around 34. 1%. Fem is the market challenger with its presence in hair removal creams and bleaching products. Target ConSumer Segments The penetration of hair removal products is relatively low with the young, single, educated and urban women being the prime users. * With a 68% category penetration there is enormous untapped potential in the segment. However this potential can only be realized with category expansion. * Increasing urbanization and more women entering the main stream white collar work force Growth in consumer base is on the cards

Noble Lie and Platos Republic Essay Example | Topics and Well Written Essays - 2000 words

Noble Lie and Platos Republic - Essay Example The noble lie gives a chance to ruled class to mould and shape the belief they want their subjects develop and if the ruler is benevolent, the belief inculcated in the people can result in harmony and after all harmonious life is the final objective of any society. The Platonic opinion regarding problem of discourse is regarding ‘powers and perils’ and noble lie is an aspect that minimizes the perils of the power from the people who question the right doings as well as wrong doings of the ruling elite. The noble lie is good as long as the elite people do not exploit the ruled people from the privilege they gain from the belief of the people in noble lie. Though it can be termed as a tool for thought control of the ruled, it will be good as long as it is related to ‘will to truth’. Hesk Jon (2000) quotes Marcel Detienne who argues about Greek notions of truth. By accepting the noble lie as part of a model republic, the rulers should concentrate only on submis siveness from the people but the activities of rulers should not undermine the rational thought of the ruled in their daily chores. However, benevolent rulers take care that the noble lie aspect does not interfere in the justice delivery system. In the context of delivery of justice, it is possible to ignore noble lie if the rulers are enough discretion regarding it. The same can be interpreted in case of Noble lie and it can be ignored to treat ruled and the rulers equally while delivering justice.

Physical Lab - Experimental Plan Essay Example | Topics and Well Written Essays - 500 words

Physical Lab - Experimental Plan - Essay Example The aim of this experiment is to apply the fluoride electrode method to a practical problem by measuring fluoride in tap water and to determine whether tea infusion from several types of tea increases the level of fluoride. 3. Serial dilution is done. This involves preparation of different less concentrated solutions from stock solution by dilution e.g. 10ml of 1000ppm stock solution is put in a volumetric flask and diluted with 100ml of distilled water to give 100ppm. A given range of standard solutions is obtained. 5. The ISE and reference electrode is then put into the least concentrated standard solution and allowed to adjust to room temperature and pressure and stirred gently after which electrode potential is measured. 7. Same volume of sample (tea) is measured and adjusted and the electrodes placed after which it is stirred and allowed to adjust to room conditions. Finally, electrode potential is measured. Calibration curves are then drawn. E=Eo+2.3RT/nFlog(Activity).Where, Eo is the Cell constant, RT/nF is the slope factor( shows the performance of electrode), n is ionic charge, R is the gas constant and T is the temperature in Kelvin. This process encounters a number of problems one of which is the release of other ions such as oxalate (www.chemistry.nmsu.edu)3. Other general problems encountered are related to erroneous values obtained due to sample contamination, junction clogging, and incorrect slope of the electrode (Wroblewsk, 2012)4. Such problems are generally rectified by using pure standards and using ISAB or decomplexing to adjust the conditions so as to avoid formation of other ions. Fluoride content of tea can then be compared with that of known solutions. Other methods such as one point calibration, incremental techniques, multiple sample addition and titrimetric procedures may be used. ISE is applied in Agriculture to determine level

Essay --

Breast Cancer As defined by Majure, breast cancer is an â€Å"uncontrolled growth of abnormal breast cells† (Majure: 110). It is also one of the cancers that women fear the most. Not only do women get diagnosed with breast cancer, men do too. However, it isn't as bad, or as common, in men as it is in women so doctors don’t recommend screening for men. In the U.S more than one thousand men get affected by breast cancer every year and about two hundred thousand women are affected by breast cancer every year. Women are most likely to get diagnosed with it in their forties and fifties while some may be diagnosed with breast cancer in their twenties, if they started their menstrual cycles at an early age like 14. Typically, men are diagnosed with breast cancer in their sixties or seventies. Historically speaking breast cancer has been around for hundreds of years. Thankfully the treatment has improved. Patients who get the cancer removed and take care of themselves after, for example, by exercising and eating healthy, will live longer. There are many risks that increase the likelihood of developing breast cancer, for instance, age, family history, and race. A women who made history with breast cancer was Betty Ford, Betty was one of the first lady’s to speak openly about her disease. Betty encouraged women who have been affected with the disease to go to their doctor as soon as possible and told women who had shared that they didn’t have breast cancer to do self breast exams regularly and get mammograms. She also said when women get diagnosed with it don’t be embarrassed. Treatments in the past were pretty good and quite the same compared to the treatments given to people now, for instance, mastectomy’s which was the primary... ...lso recommend that their patients get an x-ray for the untreated breast as well. Doctors and patients are relieved quite a few times because a majority of breast cancers don’t recur, yet minorities of breast cancers do recur after several years. This is why doctors encourage their patients to come to their follow-ups. Doctors aren’t really sure that if the disease doesn’t recur in a few years it doesn’t mean it won’t. This cancer is slow growing so the disease may recur in about 10 to 20 years; however time does affect the likelihood of recurrence so if there are no signs of the cancer in the x-ray then there is a chance the disease won’t recur. Doctors and medical professionals can offer only so much support and every woman who has been diagnosed with is deals with the consequences of treatment and diagnosis no matter how strong she is needs emotional support.

Explain the Post 16 Options for Young and Adults

Explain the post 16 options for young people and adults Once a young person finishes year 11 they have different options available to them they can choose to go on to further education this can be either within the school in the sixth form or they could go to college. The qualifications that can be gained through further education are:AS and A levels- are full time courses studying mainly academic subjects but also some work related subjects and are generally taken over 2 years. Diplomas- are when the student is still based in their school or college but they have the chance to learn in other settings such as the work place or a college giving them a taste of what to expect in that particular occupation.Key skills- these are designed to prepare students for the working environment and are usually run alongside or are included in other courses although are available on their own. Other options are: Apprenticeships-a more hands on role, learning through work in an apprenticeship where they gain qualifications while working within the job position, with this option they can gain valuable hands on experience, training as well as gaining a qualification while earning a wage at the same time.BTEC’s- are usually studied at school or college they are work based qualifications that are a mix between practical and theory and some work experience.NVQ’s- these can be taken either at school/college, through a placement or in the work place. They are based on the students skills,knowledge and their competence of doing the job.Explain the post 16 options for young people and adults:It's easy to figure out. A lot these kids were pampered, chauffeured, over protected, over parented and just plain spoiled. They also have a tremendous sense of entitlement. Hell, getting a car at age 16 has become a rite of passage! I have friends who regularly allowed their kids boy and girl friends to â€Å"sleep over†, now that's crazy. There are millions of unfilled jobs i n the USA but people (young and old) are fearful of pulling up and moving to where the work is. My parents gave us this advice ‘Get an education, Get a skill, and Get Out† They did all that working class folks could do to help us. Then we were on our own. Simple. To their extreme credit, they paid extra taxes so we could have excellent schools, Many school activities, and anything else we needed to get a good start. ( remember Drivers Ed, at school?) The draft helped too. The war was terrible, but most of us, who served, are better for it. Our generation abandoned this commitment to education and service and became â€Å"the most selfish generation†. Selfishness is not a very good trait to pass on. So now the folks who are still strapped with their older kids are paying, and paying. God bless you, and kick your kids out.

Application And Understanding Of Economics - 886 Words

One requirement for any student taking a microeconomics class is to complete an end-of-the-semester writing assignment. This assignment asks students to find five different articles from recent news and analyze them in accordance with the various microeconomics topics discussed over the course of the semester. This writing assignment in particular does not necessarily challenge the art of writing, but rather, challenges the application and understanding of economics. Yes, writing is a key component in the assignment, but the professor does not what the students’ focuses to be on argumentative strength or in depth writing. Rather, the professor seeks that students grasp the somewhat complicated nature of economics, more specifically those relating to kairotic events in the field, and be able to relay that in analytical writing. One of the greatest challenges of this assignment will be for students to analyze and relate the event and information back to their own lives. For one, the students will have to be knowledgeable enough in the topics discussed in class. For the most part, the concepts aren’t hard to grasp, but being able to analyze them in a way not strictly given to them might prove to be difficult. One important criteria of the assignment, is that all of the articles chosen must be related to one of the indicated microeconomics topics and all articles must relate to different topics. This is to expand the students’ knowledges of understanding of the many differentShow MoreRelatedThe, A Fusion Of Animal And Machine1707 Words   |  7 Pageshuman beings into mechanical systems† (2012). Following Haraway’s claim, I am a cyborg when I use technology, and more specifically when I use the social media application Instagram. Instagram is a social networking application made for connecting users through sharing photos and videos. Similarly, to other social networking applications, users make an account and from there can post pictures to share with â€Å"followers†. On the surface Instagram is a fun way to interact with others, however on a deeperRead MoreThe Relevance Of Translational Research1555 Words   |  7 Pagesvery well the problem gap that is between research and practice, that is, to act upon something without having knowledge and understanding is a lost cause and to have knowledge without acting upon it is a waste of resourcefulness. The aim of translational research is to bridge the gap between what we have discovered in basic science and implement them into clinical application to improve human condition. It must be said that translational research is bidirectional so it facilitates work from one endRead MoreAnalysis Of The Book Stiglitz A Recipient Of The Nobel Prize Economics, And Andrew Charlton930 Words   |  4 PagesStiglit z, a recipient of the Nobel Prize in Economics, and Andrew Charlton, a fellow economist, propose a new, radical solution to world trade problems – a solution that brings equilibrium to the trading relationships between the poorest and richest countries. The book contains an in-depth, college level understanding of fair trade and its theoretical applications on third world countries. With regards to theoretical applications, the book elaborates on the proposal, which is fair trade, and howRead MoreNon Potable Water Wastewater Water Reuse947 Words   |  4 Pagesgroundwater aquifer for assimilation and withdrawal from downstream. On the international scale, direct non-potable water reuse is currently the dominant mode for supplementing public water supplies for irrigation and other applications, which includes all reuse applications that do not involve either indirect or direct potable use. On the other hand, indirect potable waste water reuse, through waste water effluent dis posal to streams, rivers, and groundwater basins has been an accepted practiceRead MoreReflection on Microeconomics Class998 Words   |  4 PagesReflection on Microeconomics Class Microeconomics is the economic influences that impact at the micro, or firm, rather than macro level. The study of this subject is one that is highly valuable for any studying business with the provision of knowledge that will increase understanding of different influences and support the decision making processes. With the knowledge gained, along with the skills in applying that knowledge developed through class work and exercises for the different modules,Read MoreHow Has Psychological Science Developed Throughout History?What1532 Words   |  7 Pages Health psychology a field developed in the late 1970’s is an application of psychology that helps individuals understand the biological, social and psychological factors that influence diseases. First, this essay discusses a historical view of health the biomedical model to biopsychosocial model. Second, it examines the effects of the development of health. Lastly, indicating outcomes that have advanced as a result of an app lication of current models of health that help patients cope with illnessesRead MoreImplementation Of A Strategic Management System835 Words   |  4 Pagesframework focuses on economic activity (very close to the traditional accounting view) whereas the balanced scorecard goes beyond economic information to include external information not directly tied to economic events and strategic initiatives. By extending the REA framework financial (traditional accounting information) and nonfinancial information (included in the balanced scorecard) can be tightly integrated. The extended conceptual model furthers the REA ontology and its applications. Purpose/MotivationRead MoreNational Culture And Corporate Social Responsibility Reporting1676 Words   |  7 PagesEditor Business Ethics: A European Review Reviewer 1 The relationship between national culture and sustainability reporting is an important topic. Unfortunately, the approach adopted by the Authors seems to be not so appropriate. In fact, the application level mechanism introduced by GRI in the G3/G3.1 Guidelines was quite questionable and led to misleading practices and declarations. In particular, a ‘Level A’ reporting is not, by definition, a better report and more information does not meanRead MoreHistory of Statistics1100 Words   |  5 PagesThe  history of statistics  can be said to start around 1749 although, over time, there have been changes to the interpretation of the word  statistics. By the 18th century, the term statistics designated the  systematic collection  ofdemographic  and  economic  data by states. In the early 19th century, the meaning of statistics broadened to include the discipline concerned with the collection, summary, and analysis of data. Today statistics is widely employed in government, business, and all the sciencesRead MoreTheory of Marxism and Sports849 Words   |  4 Pagesworld. In fact, it is used moer than any other social theory. His t houghts have been used for for diffent political, military, and academic views and studies. Karl marx lived from 1813-1883 in Germany. His theory covers the culture, politics, economics and industrialization of his time. He called the leading role of the social parts of each individual societies superstructures. In Marx s eyes there were two classes: The Bourgeoisie and the Proletariat. The upper class, more wealthy, Bourgeoisie

The Benefits Of Renewable Source Of Energy - 893 Words

Gasohol is a mixture of gasoline and 10% of ethanol that help in cleaner- burning methods (Berget al., 2011). Biomass can also be converted into liquid fuels like ethanol and methanol that can be used for internal combustion of engines (Berget al., 2011). Plant and animal oils also called as biodiesel is a famous alternative fuel for engines such as trucks and other agricultural equipment’s (Berget al., 2011). This biodiesel burns much cleaner than diesel fuel (Berget al., 2011). According to Bosch and his colleagues, the demand for renewable source of energy is exceeding political agendas (2015). Renewable energies is in great interest of developed countries that lack fossil fuels (Bosch et al., 2015). Even the environmental or social†¦show more content†¦The production of electricity uses the fossil fuels which are depleting at a very high rate as they are non-renewable, so an alternate way is needed to cope up with this problem. Solar energy is an efficient and environment-friendly resource of energy. Moreover, it is a renewable source which could be utilized for sustainable development because the use of non-renewable resources like fossil fuels depletes these natural resources for future generations as they are formed over millions of years as the dead plants and animals decay over long time. Not only these fossil fuels gets depleted, but also the burning of these fuels emits greenhouse gases like carbon dioxide which have a great impact on the environment as these GHG emissions affects the climatic conditions and makes it unstable. There is rise in the temperature causes global warming and badly affect the life on earth and the emission of harmful gases pollutes the air. And after having these many bad influences, the demand of electricity for the whole world remains unsatisfied and the world faces energy poverty. Moreover, these non-renewable are not economically sustainable as it costs a lot for the production of electricity using the fossil fuels like coal. Solar energy could be utilized for a sustainable development as sun is the biggest and natural source of energy which is clean andShow MoreRelatedBenefits And Limitations Of Renewable Energy Sources1678 Words   |  7 Pagesthat we live, the prospects for renewable energy will increase in the European union as a whole, and in the UK in particular, in the coming decades. Renewable energy sources are already providing a significant proportion of the world’s primary energy, and it is likely to be providing a much greater proportion of the world’s energy by the second half of the 21th century. The European Union countries may do something to increase 20% of all energy from Renewable sources by 2020 to the society.This essayRead MoreRenewable Energy : An Source Of Stable And Resilient Energy Provider1169 Words   |  5 PagesThere are few criteria that must be met in order for energy to be called â€Å"renewable†, first the sources cannot be finite, second the sourc es must be carbon neutral, and lastly it must not pollute the environment. Most of the renewable energy either comes directly or indirectly from the sun and the other lone source is from the earth. The example of an indirect source from the sun can be wind, tidal waves, and bioenergy. After being aware of the bounds of the fossil fuel, more countries around theRead MoreFossil Fuels And Alternative Energy Sources1682 Words   |  7 Pagesalternative energy sources (Investopedia). These alternative energy sources would include nuclear, solar, wind and hydroelectric power. The first alternative source to be discussed is Nuclear Power. Nuclear power plants are similar to fossil-fueled power plants in which water is turned into steam, which drives the turbines and generates electricity (Duke-Energy). In nuclear power plants, the heat that makes the steam is created when uranium atoms are split, called fission (Duke-Energy). ThereRead MoreRenewable Energy : The Beneficial Option For The Future !1227 Words   |  5 PagesRenewable energy; the beneficial option for the future! The threat of global warming is influencing people to become â€Å"greener,† turning to renewable energy options which are often referred to as alternative energy. Renewable energy refers to energy that does not come from burning of fossil fuels or pollutant infused methods to provide energy. It is the harnessing of natural resources that are constantly renewable such as sunlight for solar panels and wind for wind turbines, just to name two (LambRead MoreThe Effects Of Drilling On Offshore Drilling1667 Words   |  7 Pagesdrilling must be more strictly regulated, and a shift towards clean, renewable energy must be made. In light of this disaster this is a controversial claim due to the United States current reliance on offshore drilling and the scandalously close relationship between oil companies and the agency that regulates them. Although Americans benefit from offshore drilling with cheaper oil prices and affordable energy, and companies benefit from loose regulations wi th high profitability, ecosystems and nativesRead MoreRenewable Is Sustainable For Renewable Energy1105 Words   |  5 PagesRenewable is Sustainable Soon, planet Earth will run out of the resource that once was thought to be reliable. Earth is in great danger of self destructing if there is no backup plan. This is where renewable resources come in. Renewable resources are abundant and do not damage the environment, so they are a sustainable method to produce energy. The options for renewable energy are solar, wind, hydro, biomass, and geothermal. Why should Earth abandon the systems that they have in place at theRead MoreRenewable Energy As A Replacement For Their Energy Needs914 Words   |  4 Pagesfuels for their energy needs. However, the cost associated with fossil fuels is very unstable and has caused many to seek alternative sources. Countless experts think, that alternate source has been realized in the form of renewable energy. These types of energy have shown potential for sustained demands, economic growth, and environmental benefits. Consumers should consider renewable energy as a replacement for their everyday energy needs as they are a better and more beneficial source of power. CurrentlyRead MoreWe Must Make The Switch From Non Renewable1634 Words   |  7 Pagesanother reason we should make the switch from non-renewable to renewable resources is because renewable resources and energy do not cause as much harm to Earth as non-renewable energy. Some examples in which renewable energy and sources help Earth and its inhabitants are by producing little to no global warming emissions, improving public health/environmental quality, creating an inexhaustible energy supply, producing jobs, and maintaining stable energy prices. By reducing the amount of greenhouse gasesRead MoreThe Effects Of Renewable Energy On The Environment1193 Words   |  5 PagesTechnology, n.d.). Renewable energy can be defined as the energy generated from various natural sources such as sunlight,wind,water,geothermal heat and biomass, which are naturally replenished or renewed (What is renewable energy?, n.d.). The use of renewable energy helps in reducing the carbon dioxide and other carbon compounds that are emitted in to the atmosphere due to burning of fossil fuels, thereby assisting in reducing climate change (Renewable energy facts, n.d.). As the populationRead MoreWith The Rapid Growth Of World Population, The Limited1114 Words   |  5 Pagesnon-renewable energy demand is increasing, especially in the developing countries. This situation causes the risk of depletion of cheap fossil energy sources, as well as environmental pollution and climate change. Therefore, the researchers worldwide have been tried continually to find solutions for the diversification of energy sources, reduce harmful emissions and emissions of greenhouse into the environment, and the renewable energy have been the centre of attention. The renewable energy is that